Café Yolk is in the Food & Beverage Industry. A popular neighbourhood pit stop offering great coffee and honest food in a casual atmosphere.
// Logo design and Brand Blueprint // Shop Frontage and Interior Signage // Menu design and print // Packaging // Photography // Social profiling // Loyalty cards // Campaign strategy
“coming soon”Alexandra Mangat - OWNER, CAFÉ YOLK
We really did make it all possible!
Café Yolk approached GROUND to refresh their high street presence, their interior signage and product branding. The Café in the town of Reading is the first and the owner wishes to develop a franchise model for future growth plans.
Developing an instantly recognisable and highly visible brand to stand out from the many other high street brands were key criteria of the brief. The brand also needed to re-enforce the style of food and beverages on offer to attract passing trade from the extensive high street footfall.
Creating a cohesive brand identity across all customer touchpoints is key to developing brand affinity and ongoing customer loyalty.