“Andi and her team have really helped our business in launching through building our website and developing our branding with some impressive results. We continue to collaborate on new initiatives and her support is always welcomed.”PETER GILLINGWATER - MD, NEXEC LEADERS
We really did make it all possible!
Nexec Leaders briefed GROUND to work with them on positioning them as innovative and focussed on gender diversity in the Tech Exec Search space. Head-hunters like estate agents often suffer from a negative response from their target audiences. Building a brand and proposition that softened the response was vital to Nexec Leaders in opening doors for their B2B sales activity and when researching potential candidates.
Nexec also needed to give a clear message to emergent Tech businesses that they are well connected and able to help them grow their businesses successfully Internationally. Demonstrating that they actively contribute in the Tech community especially for Women in Technology - a growth market for them, was also key.