// ABOUT OUR CLIENT

Starchild Yoga™ is an education for peace, inspired by Kundalini yoga and the Montessori philosophy. It is a growing family of incredible people who enjoy spending time together, finding ways to make the world a brighter place.

// WHAT WE DELIVERED

// Value Proposition // Brand Identity // Corporate Stationary // Web Design // Blog Management // Print Ads // CD Artwork // Teacher Training Course Material // Event Signage // Sales Collateral // PR

// THE RESULTS

“Coming soon”

SIRI ARTI - FOUNDER, STARCHILD YOGA™

We really did make it all possible!

  • Created Brand Identity and Blueprint relevant to B2C target audience.

  • Brand Family Development - as business offering grew created product logos.

  • Web design and build with e-commerce function

  • Teacher Training Course Material – designed and printed the suite of Course material and registration process.

  • Book design and print - Shine Yoga Book for children.

  • Marketing Collateral – for class and teacher training promotion, design – Print and Digital

  • CD Artwork

  • Exhibitions – Stand graphics and materials / stand manning for sign-ups and sales.


Starchild Yoga™ started small but was a business with a bigger vision. They briefed GROUND to create a strong visual brand and marketing collateral to promote yoga classes for children locally and to develop a brochure website that would grow as the vision was grounded into reality. The vision was to launch an International Starchild Yoga Teacher Training Programme.

Founders with a vision need a strong partner in Marketing, one who can build the right foundations that will be strong enough to establish them in the market place but adaptable enough to be developed. This requires creative and long-term marketing vision.

GROUND offer an Integrated service to Starchild Yoga™.

Beautiful creativity has been at the core of the establishing of Starchild Yoga as an International brand and an education for peace. Creating instant affinity meant the visuals and the personality of the brand needed to reflect the proposition. We have developed a brand and on/off-line presence that says - peaceful, beautiful and accessible to all.

Wellbeing businesses often make the mistake of choosing stereotypical imagery and iconography making it more difficult to achieve differentiation and leaving them lost in a sea of sameness. Starting with a blank canvas with the intention of breaking the stereotype creates a much stronger and recognisable brand which has longevity.