// CONTENT GENERATION AND PUBLICATION

The magic of content lies in it being ‘desirable’ and GROUND know exactly how to do this.


With the dramatic growth of online marketing, the number of channels for content marketing now includes:

  • Social networking
  • Micro-blogging
  • Blogs
  • Webinars
  • Infographics
  • Advertisement content
  • Copywriting
  • Web content
  • Award submissions

Traditional promotional content is also a specialty with our copywriters able to bring your business to life through:

  • Advertisement content
  • Copywriting
  • Web content
  • Award submissions

The research shows that 82% of all customers feel more positive about a brand after reading custom content, while 70% of customers feel closer to a company as a result of content marketing.(Source: Demand Metric)

// TOP TIPS FOR KICK-ASS CONTENT

Here are the core principles we observe at GROUND when delivering an effective campaign:

  • Your content should be commercially-neutral and beneficial to your audience. It should solve a problem, address a challenge your audience faces, educate them, or engage them emotionally.
  • Unlike traditional marketing (such as press releases or brochures) your content should avoid being self-promotional.
  • Your customers should be encouraged to use your content when doing their research, so that when they later engage with your sales people, your business has the necessary credibility for them to buy with confidence.