// PR CAMPAIGN PROCESS

GROUND is focused on building impactful PR campaigns for our customers across all media. Every business has something to share and our work ensures our clients are regarded as influencers and heard in all the right places.


How GROUND will get you out there...

  • GROUND maximise on relations we have across national, local and industry press. We are confident we can increase your exposure – for all the right reasons.
  • We work on building sustainable and joined-up PR campaigns, integrating neatly with online and social media to provide an expert end-to-end solution for our customers.
  • We use thought leadership marketing to educate, create a distinctive brand plus build strong relationships and trust with stakeholders as a key strategy in the B2B sector. But it’s time intensive and difficult to sustain due to the specialist skills and resources needed to continually create effective thought leadership articles and content. We help you to develop a thought leadership marketing strategy that meets your business objectives and execute it, with interesting thought leadership articles that can be placed in your key media and used as part of a wider content marketing strategy.

Journalists are inundated with content and can be hard to engage without the right approach and messages. We work with you to identify a strong proposition and USP, develop a very targeted media list to give you the right exposure and produce eye catching content to secure their interest.

// PRESS CONNECTIONS

// PR for Start-ups that need to look bigger than their boots.

PR is a very effective marketing tactic for start-ups, to help them make a significant impact quickly and cost effectively. We help you with either a launch campaign to hit the ground running or an ongoing start-up PR campaign to ensure your business steadily builds a strong brand profile.