Video content is fast becoming the golden content everyone is chasing. Two-thirds of adults now access their news through social media and 7 out of 10 People view brands in a more positive light after watching a video about them.
Statistics have proven people remember 20% of what they hear, 30% of what they see and 70% of what they see and hear. If you visit a site and there is that magic triangle play button there, instinct takes over and you will click it.
Whilst traditional forms of marketing are still very much the stalwart of a sales organisation, there has been an inevitable rise in the popularity of video.