// VIDEO PRODUCTION AND MARKETING

Video content is fast becoming the golden content everyone is chasing. Two-thirds of adults now access their news through social media and 7 out of 10 People view brands in a more positive light after watching a video about them.


GROUND can deliver a variety of styles of video to execute a plethora of messages including:

  • News
  • Case studies
  • Interviews
  • Tutorials
  • Animations
  • Presentations

Statistics have proven people remember 20% of what they hear, 30% of what they see and 70% of what they see and hear. If you visit a site and there is that magic triangle play button there, instinct takes over and you will click it.

// TOP REASONS FOR USING VIDEO TO ENGAGE YOUR AUDIENCE

Whilst traditional forms of marketing are still very much the stalwart of a sales organisation, there has been an inevitable rise in the popularity of video.

  • Video Ads increase purchase intent by 97% and brand association by 139%
  • Users stay on websites for 2 minutes longer if video is embedded
  • Marketers who use video grow revenue 49% faster than those who don’t
  • YouTube is the 3rd most visited site in the world and the second largest search engine after Google, seeing 1 billion interactions every day.
  • Audiences spend 88% more time on a site featuring video content
  • 77% of Marketers believe video converts customers better than any other medium
  • When used in an email video leads to a 300% increase in Click Through Rate.
  • Video Ads account for 35% of all online spending
  • *source CMTV